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ABSTRACT

Face of increasingly fierce market competition, the company has only continue through innovative marketing strategies to stand out from the powerful army. How to survive in the final analysis is customer-oriented, to make the company's products and services to meet customer demand, customers of all ages, in order to beat other competitors in the industry. Marketing strategy for enterprise development strategy in this regard, the definition of customer satisfaction and its impact on the relevant factors, and on how to improve customer satisfaction, we proposed some countermeasures and suggestions.



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